The Streaming Media 100: The One Hundred Companies that Matter Most in Online Video in 2012
Old vets join new kids on the block in our list of the 100 most important companies in online video.
By Eric Schumacher-Rasmussen
We run a number of recognition programs here at Streaming Media. Our annual list of All-Stars recognizes the people who have been and continue to be most crucial to the development of the industry, or who have done something particularly exceptional in the preceding 12 months.
Our Reader's Choice Awards ask our readers -- the end users of the technologies, products, and services that have driven the online video revolution -- to select the tools that they find help them best do their jobs or, as consumers of video content, deliver them the best experience.
Those programs are each several years old, but our third program, the Streaming Media 100, has already become our most anticipated in only its second year of existence. Recognizing the 100 companies that our editorial and publishing staff feel to be the most important in the industry, we hope the list helps separates the fly-by-nights from the ones with staying power, and the has-beens from the veteran companies that continue to innovate and grow not just their customer base but the industry as a whole.
Because the companies in our industry run the gamut from entrenched, publicly traded entities to nimble young startups, we don't set any revenue or sales requirements to be met. We do, however, solicit companies in the space to share with our editors crucial information about their business, some of which is not for public knowledge. Such information, however, helps us make a more informed selection, rather than simply going on buzz or rumor.
Last year, we cast a wider net, believing it was important to recognize broadcasters and "old guard" content publishers who had made inroads into the online video space (or, perhaps more to the point, had responded quicker than others to the fact that online video was encroaching upon their space. This year, we've kept the list focused only on companies for whom online video is in their DNA, even as the lines between it and broadcast have become more blurred. Still, it's impossible to argue the importance of the elephants in the room, and not to acknowledge them would be as foolish as including them seems an obvious choice.
We once again faced the question of how to best present the list -- a single list of 100 or a list broken down into particular categories. That proved to be an easy question to answer, however, as we eyed up the prospect of evaluating end-to-end solution providers and pigeonholing them into a single subset of their business. We thought it would be better to continue acknowledging them as companies and let our readers pick the individual solutions in our Readers' Choice Awards. The awards will be presented at Streaming Media West at the end of October and published in the December/January issue of the magazine.
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