National Geographic Media Bags spent August introducing of the new Africa Collection across Asia.
A fantastic series of African themed launch parties in China, HK, Japan, Korea and Taiwan featured live African bands, dancers and catwalks.
Each such event created a huge buzz in the local markets, press and on-line forums and blogs and the market response has been incredible:
DC Fever article (Chinese)
Darvin Blog (Korean)
ZenZang75 Blog (Korean)
"Who knew that bringing Africa to Asia would be so easy and such a lot of fun?" Says Shlomi Ravid, NG Line Manager.
Africa Collection joins forces with the successful Earth Explorer and Walkabout collections to offer a new fashionaibale lifestyle statement as well as practical solutions for daily needs and travel requirements. The urban jungle of the 21st century is the source of a growing social phenomenon which relies on media to stay in touch and connected. Walking down a street, hanging out with friends, or exploring new cities on vacation, we all want to capture the moments and share them instantaneously! This is why we carry cameras, phones, and laptops wherever we go. National Geographic's new Africa Collection of media bags is designed to suit this urban jungle lifestyle by merging stylish, everyday personal bags with dedicated protective accommodation for media gear so that you never again need to leave anything at home.